Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding Dan Herman

ISBN: 9780978660284

Published:

Hardcover

200 pages


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Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding  by  Dan Herman

Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding by Dan Herman
| Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 200 pages | ISBN: 9780978660284 | 4.41 Mb

Dr. Dan Herman is breaking new ground and old saws with his book, Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding. The book cracks the secret of companies that have been immensely successful for manyMoreDr. Dan Herman is breaking new ground and old saws with his book, Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding. The book cracks the secret of companies that have been immensely successful for many years, are adored by their customers, and yet are not imitated by competitors.

This position, coined Unfair Advantage by Dr. Herman, provides companies with their own private monopoly.Herman maintains that despite the apparent diversity among MBA programs, they produce executives who think and act in a similar and predictable manner.

This undermines the competitiveness of their companies and provides a strategic advantage to those who recognize these biases and think differently.



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